You Can't Look At The

It's Not About Pop Culture, And It's Not About Fooling People, And It's Not About Convincing People That They Want Something They Don't. We Figure Out What We Want. And I Think We're Pretty Good At Having The Right Discipline To Think Through Whether A Lot Of Other People Are Going To Want It, Too. That's What We Get Paid To Do.

The Most Important Decisions You Make Are Not The Things You Do, But The Things You Decide Not To Do.

I Always Thought Of Myself As A Humanities Person As A Kid, But I Liked Electronics. Then I Read Something That One Of My Heroes, Edwin Land Of Polaroid, Said About The Importance Of People Who Could Stand At The Intersection Of Humanities And Sciences, And I Decided That's What I Wanted To Do.

It's Not The Consumers' Job To Figure Out What They Want

We Just Wanted To Build The Best Thing We Could Build