You Can't Charge For Anything

When You Can Sell [empty Seats] At The Gate For An Upgrade For 500 Bucks Or 600 Bucks... It Makes All The Sense In The World.

The Blackberry Is Really Essential For Keeping Up On My Emails When I'm Out Of The Office, Which Is A Lot.

And, Of Course, Customers Really Need To Feel Safe And Are Seeking Reassurance When They Fly.

We Tried To Set Up A Company That Patterned Ourselves After Southwest In All The Fun, The Spirit, The Great People, The Smile, The Efficiency Side Of It, But We've Added Some Extras That People Aren't Used To Finding On Southwest.

People Don't Really Look Forward To Flying That Much. It's Like They Want To Get To The Place, But They Don't Look Forward To The Experience.