You Cannot Bore People Into

The Success Of A Meeting Often Depends On Having The Right Documents - Proofs, Artwork, Schedules, Research Charts, Etc. - Present At The Start Of The Meeting. All Too Often We Arrive Like Plumbers, Leaving Our Tools Behind.

Every Ad Is An Investment In The Long-term Image Of A Brand.

Experience Has Taught Me That Advertisers Get The Best Results When They Pay Their Agency A Flat Fee. It Is Unrealistic To Expect Your Agency To Be Impartial When Its Vested Interest Lies Wholly In The Direction Of Increasing Your Commissionable Advertising.

I Admire People With Gentle Manners Who Treat Other People As Human Beings.

The More Informative Your Advertising, The More Persuasive It Will Be.