You Can't Tell A Millionaire's

Rock 'n Roll Is Monotony Tinged With Hysteria.

New Pressures Are Causing Ever More People To Find Their Main Satisfaction In Their Consumptive Role Rather Than In Their Productive Role. And These Pressures Are Bringing Forward Such Traits As Pleasure-mindedness, Self-indulgence, Materialism, And Passivity As Conspicuous Elements Of The American Character.

Furthermore, Unlike Man's Other Great Good Friend The Horse, The Cat Is No Sweating Serf Of Man. The Only Labor She Condescends To Perform Is To Catch Mice And Rats, And That's Fun.

At One Of The Largest Advertising Agencies In America Psychologists On The Staff Are Probing Sample Humans In An Attempt To Find How To Identify, And Beam Messages To, People Of High Anxiety, Body Consciousness, Hostility, Passiveness, And So On.

In The Field Of Marketing . . . The Trend Toward Selling [has] Reached Something Of A Nadir With The Unveiling . . . Of So-called Subliminal Projection. That Is The Technique Designed To Flash Messages Past Our Conscious Guard.