You Can Game The Social

The Ladder Of Success Isn't A Ladder. It's A Series Of Steps With Leaps Interspersed Along The Way.

Someone Can Always Do Your Job A Little Better Or Faster Or Cheaper Than You Can.

Authenticy In Marketing Is Telling A Story People Want To Hear.

A Well-defined Backup Plan Is Sabotage Waiting To Happen. Why Push Through The Dip, Why Take The Risk, Why Blow It All When There's The Comfortable Alternative Instead? The People Who Break Through Usually Have Nothing To Lose, And They Almost Never Have A Backup Plan.

Build It, And They Will Come" Only Works In The Movies. Social Media Is A "build It, Nurture It, Engage Them, And They May Come And Stay.