You Can Either Fit In

The Scalable, Profitable Strategy Is To Change The Game, Not To Become The Most Average.

Marketers Need To Spend Less Time Making Promises And More Time Keeping Them.

Marketing By Interrupting People Isn’t Cost-effective Anymore. You Can’t Afford To Seek Out People And Send Them Unwanted Marketing Messages, In Large Groups, And Hope That Some Will Send You Money. Instead, The Future Belongs To Marketers Who Establish A Foundation And Process Where Interested People Can Market To Each Other. Ignite Consumer Networks And Then Get Out Of The Way And Let Them Talk.

Alas, There Isn't A Pain-free Way To Achieve Your Goals.

A Generation That Hates War Will Not Bring Peace. A Generation That Loves Peace Will Bring Peace.