You Are A Placebo Responder.

The Plural Of Anecdotes Is Not Data

Science Has Authority Not Because Of White Coats Or Titles, But Because Of Precision And Transparency: You Explain Your Theory, Set Out Your Evidence, And Reference The Studies That Support Your Case.

And If, By The End [of This Book], You Reckon You Might Still Disagree With Me, Then I Offer You This: You'll Still Be Wrong, But You'll Be Wrong With A Lot More Panache And Flair Than You Could Possibly Manage Right Now.

Data Is The Fabric Of The Modern World: Just Like We Walk Down Pavements, So We Trace Routes Through Data, And Build Knowledge And Products Out Of It.

I Write About Misuses Of Evidence In Plenty Of Different Spheres: Scaremongering Journalists, Obvious Quacks And Naturopaths, And Flaws In The Way That Evidence Is Used In Mainstream Academia, Medicine And In (government) Policy. One Of The Things I Always Found Interesting Is The Same Tricks Are Used To Distort Medicine In All Of Those Domains.