Writing Is Seduction.

I Thought It Was Great Fun To Scare People. I Also Knew It Was Socially Acceptable Because There Were A Lot Of Horror Movies Out There.

The Bad Ideas Kind Of Just Drop Out Of The Mix. You Forget About Them. The Good Ones Stick Around.

Home Is Watching The Moon Rise Over The Open, Sleeping Land And Having Someone You Can Call To The Window, So You Can Look Together. Home Is Where You Dance With Others, And Dancing Is Life.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

You Have To Stay Faithful To What You're Working On.