Work Is An Extension Of

The Knowledge We Now Consider Knowledge Proves Itself In Action. What We Now Mean By Knowledge Is Information Effective In Action, Information Focused On Results. Results Are Outside The Person, In Society And Economy, Or In The Advancement Of Knowledge Itself. To Accomplish Anything This Knowledge Has To Be Highly Specialized.

Innovation Is The Specific Tool Of Entrepreneurs, The Means By Which They Exploit Change As An Opportunity For A Different Business Or A Different Service. It Is Capable Of Being Presented As A Discipline, Capable Of Being Learned, Capable Of Being Practiced. Entrepreneurs Need To Search Purposefully For The Sources Of Innovation, The Changes And Their Symptoms That Indicate Opportunities For Successful Innovation. And They Need To Know And To Apply The Principles Of Successful Innovation.

Most Leaders Don't Need To Learn What To Do. They Need To Learn What To Stop.

The Aim Of Marketing Is To Make Selling Superfluous.

Our Society Has Become An Employee Society.