When You Sit Down To

If You Want To Play, You Gotta Pay.

And Didn't They Say That, Although Curiosity Killed The Cat, Satisfaction Brought The Beast Back?

A Lot Of Us Grow Up And We Grow Out Of The Literal Interpretation That We Get When We're Children, But We Bear The Scars All Our Life. Whether They're Scars Of Beauty Or Scars Of Ugliness, It's Pretty Much In The Eye Of The Beholder.

Teaching School Is Like Having Jumper Cables Hooked To Your Brain, Draining All The Juice Out Of You.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.