When You Are Trusted Because

Making An Average Pitch To Average People, Or Having An Average Gala For Average People Isn't Going To Scale Anymore. You've Got To Find The People Who Care. Those People Are Worth All Of Your Time.

Fire The Committee. No Great Website In History Has Been Conceived Of By More Than Three People. Not One. This Is A Deal Breaker.

Gratitude And Opportunity Create More Of The Same.

At Least At First, The New Thing Is Rarely As Good As The Old Thing Was. If You Need The Alternative To Be Better Than The Status Quo From The Very Start, You'll Never Begin.

A Brand That Stands For What All Brands Stand For Stands For Nothing Much.