When We First Hear [a]

Our Lives Are The Sum Of Our Memories. How Much Are We Willing To Lose From Our Already Short Lives By … Not Paying Attention?

Monotony Collapses Time. Novelty Unfolds It.

The More We Remember, The Better We Are At Processing The World. And The Better We Are At Processing The World, The More We Can Remember About It.

The Best Memorizers In The World - Who Almost All Hail From Europe - Can Memorize A Pack Of Cards In Less Than A Minute. A Few Have Begun To Approach The 30-second Mark, Considered The 'four-minute Mile Of Memory.'

Now More Than Ever, As The Role Of Memory In Our Culture Erodes At A Faster Pace Than Ever Before, We Need To Cultivate Our Ability To Remember. Our Memories Make Us Who We Are. They Are The Seat Of Our Values And Source Of Our Character. Competing To See Who Can Memorize More Pages Of Poetry Might Seem Beside The Point, But It's About Taking A Stand Against Forgetfulness, And Embracing Primal Capacities From Which Too Many Of Us Have Became Estrangedmemory Training Is Not Just For The Sake Of Performing Party Tricks; It's About Nurturing Something Profoundly And Essentially Human.