When We Cooperate, Everybody Wins.

Eighty Percent Of American Managers Cannot Answer With Any Measure Of Confidence These Seemingly Simple Questions: What Is My Job? What In It Really Counts? How Well Am I Doing?

It Only Takes A Little Innovation.

Foremost Is The Principle That The Purpose Of Consumer Research Is To Understand The Customer's Needs And Wishes, And Thus Design Product And Service That Will Provide Better Living For Him In The Future. A Second Principle Is That No One Can Guess The Future Loss Of Business From A Dissatisfied Customer.

Each System Is Perfectly Designed To Give You Exactly What You Are Getting Today.

...a Person And An Organization Must Have Goals, Take Actions To Achieve Those Goals, Gather Evidence Of Achievement, Study And Reflect On The Data And From That Take Actions Again. Thus, They Are In A Continuous Feedback Spiral Toward Continuous Improvement. This Is What 'kaizan' Means.