When The World Is Predictable

No Generalizing Beyond The Data, No Theory. No Theory, No Insight. And If No Insight, Why Do Research.

Never Set Out To Be The Best. It's Too Low A Standard. Set Out To Be Good. Do Your Best.

Strategy-making Is An Immensely Complex Process Involving The Most Sophisticated, Subtle, And At Times Subconscious Of Human Cognitive And Social Processes.

We Have Great Managers Who Havent Spent A Day In Management School. Do We Have Great Surgeons That Havent Spent A Day In Surgical School?

The Great Myth Is The Manager As Orchestra Conductor. It's This Idea Of Standing On A Pedestal And You Wave Your Baton And Accounting Comes In, And You Wave It Somewhere Else And Marketing Chimes In With Accounting, And They All Sound Very Glorious. But Management Is More Like Orchestra Conducting During Rehearsals, When Everything Is Going Wrong.