When Media Make War Against

Television Is A Non Graded Curriculum And Excludes No Viewer For Any Reason, At Any Time. In Other Words, In Doing Away Wtih The Idea Of Sequenece And Continuity In Education, Television Undermines The Idea That Sequence And Continuity Have Anything To Do With Thought Itself.

The Television Commercial Is Not At All About The Character Of Products To Be Consumed. It Is About The Character Of The Consumers Of Products. (128)

Television Is Altering The Meaning Of 'being Informed' By Creating A Species Of Information That Might Properly Be Called Disinformation. Disinformation Does Not Mean False Information. It Means Misleading Information - Misplaced, Irrelevant, Fragmented Or Superficial Information - Information That Creates The Illusion Of Knowing Something, But Which In Fact Leads One Away From Knowing.

People Of A Television Culture Need “plain Language” Both Aurally And Visually, And Will Even Go So Far As To Require It In Some Circumstances By Law. The Gettysburg Address Would Probably Have Been Largely Incomprehensible To A 1985 Audience.

When Media Make War Against Each Other, It Is A Case Of World-views In Collision.