When In Doubt, Tell Yourself

Earn Trust, Earn Trust, Earn Trust. Then You Can Worry About The Rest.

One Way To Sell A Consumer Something In The Future Is Simply To Get His Or Her Permission In Advance.

Many People Believe That Great Designers Get Great Clients. It's The Other Way Around.

Make A Decision. It Doesn't Have To Be A Wise Decision Or A Perfect One. Just Make One.

Marketing Is No Longer About The Stuff That You Male, But About The Stories You Tell.