When In Doubt, Tell Yourself

We Need To Care Enough To Connect, To Put Ourselves At Emotional Risk And Play One Note Worth Hearing.

You Want It To Be Hard. If It's Hard, Then That Means Others Can't Do It Easily And You Can Charge For That Value.

Marketing Is A Contest For People's Attention.

One Bad Review Doesn't Ruin My Day Because I Realize What A Badge Of Honor It Is To Get A Bit Of Criticism At All.

If You're Working With A Spreadsheet Or A Thread Of Correspondence Or A Set Of Data, I'm Not Sure You're Doing Your Best Work If You're Doing It On An Iphone.