When I Finally Got A

One Must Understand What People Are Thinking, Feeling And Believing In Order To Enchant Them.

"patents Make Our Product Defensible." The Optimal Number Of Times To Use The P Word In A Presentation Is One. Just Once, Say, "we Have Filed Patents For What We Are Doing." Done. The Second Time You Say It, Venture Capitalists Begin To Suspect That You Are Depending Too Much On Patents For Defensibility. The Third Time You Say It, You Are Holding A Sign Above Your Head That Says, "i Am Clueless."

A Good Idea Is About Ten Percent And Implementation And Hard Work, And Luck Is 90 Percent.

Instant Success Are Seldom Instant And If You Talk To The People Behind These Successes, You'll Find Out That They Came After Months Of Fear, Uncertainty And Confusion Along With A Flagrant Lack Of Adoption.

A Successful Self-publisher Must Fill Three Roles: Author, Publisher, And Entrepreneur—or Ape.