When A Subject Becomes Totally

The Most Valuable Assets Of A 20th-century Company Were Its Production Equipment. The Most Valuable Assets Of A 21st-century Institution, Whether Business Or Nonbusiness, Will Be Its Knowledge, Workers, And Their Productivity.

But Innovation Is More Than A New Method. It Is A New View Of The Universe, As One Of Risk Rather Than Of Chance Or Of Certainty. It Is A New View Of Man's Role In The Universe; He Creates Order By Taking Risks. And This Means That Innovation, Rather Than Being An Assertion Of Human Power, Is An Acceptance Of Human Responsibility.

Technology Is Not About Tools, It Deals With How Man Works.

A Fundamental Responsibility Of Leadership Is Make Sure That Everybody Knows The Mission, Understands It, Lives It.

A Management Decision Is Irresponsible If It Risks Disaster This Year For The Sake Of A Grandiose Future.