What We Are Good At

A Business Exists Because The Consumer Is Willing To Pay You His Money. You Run A Business To Satisfy The Consumer. That Isn't Marketing. That Goes Way Beyond Marketing.

Strategic Management Is Not A Box Of Tricks Or A Bundle Of Techniques. It Is Analytical Thinking And Commitment Of Resources To Action. But Quantification Alone Is Not Planning. Some Of The Most Important Issues In Strategic Management Cannot Be Quantified At All.

Knowledge Is Being Applied To Knowledge Itself. It Is Now Fast Becoming The One Factor In Production, Sidelining Both Capital And Labour.

Sören Kierkegaard Has Another Answer: Human Existence Is Possible As Existence Not In Despair, As Existence Not In Tragedy; It Is Possible As Existence In Faith... Faith Is The Belief That In God The Impossible Is Possible, That In Him Time And Eternity Are One, That Both Life And Death Are Meaningful.

Objectives Can Be Compared To A Compass Bearing By Which A Ship Navigates. A Compass Bearing Is Firm, But In Actual Navigation, A Ship May Veer Off Its Course For Many Miles. Without A Compass Bearing, A Ship Would Neither Find Its Port Nor Be Able To Estimate The Time Required To Get There.