What The Advertiser Needs To

If We May Say That The Age Of Andrew Jackson Took Political Life Out Of The Hands Of Aristocrats And Turned It Over To The Masses, Then We May Say, With Equal Justification, That The Age Of Television Has Taken Politics Away From The Adult Mind Altogether.

People Like Ourselves May See Nothing Wondrous In Writing, But Our Anthropologists Know How Strange And Magical It Appears To A Purely Oral People - A Conversation With No One And Yet With Everyone. What Could Be Stranger Than The Silence One Encounters When Addressing A Question To A Text? What Could Be More Metaphysically Puzzling Than Addressing An Unseen Audience, As Every Writer Of Books Must Do? And Correcting Oneself Because One Knows That An Unknown Reader Will Disapprove Or Misunderstand?

Voting Is The Next-to-last Refuge Of The Politically Impotent. The Last Refuge, Of Course, Is Giving Your Opinion To A Pollster.

I Am Not A Luddite. I Am Suspicious Of Technology. I Am Perfectly Aware Of Its Benefits, But I Also Try To Pay Attention To Some Of The Negative Effects.

Through The Computer, The Heralds Say, We Will Make Education Better, Religion Better, Politics Better, Our Minds Better — Best Of All, Ourselves Better. This Is, Of Course, Nonsense, And Only The Young Or The Ignorant Or The Foolish Could Believe It.