What Consumerism Really Is, At

Not The Outcome Any Of Us Wanted.

If You Never Want To Be Criticized, For Goodness Sake Don't Do Anything New.

Where You Are Going To Spend Your Time And Your Energy Is One Of The Most Important Decisions You Get To Make In Life.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.

Life's Too Short To Hang Out With People Who Aren't Resourceful.