What Are You Working On?

Surprise And Differentiation Have Far More Impact Than Noise Does.

The Best Time To Start Promoting Your Book Is Three Years Before It Comes Out. Three Years To Build A Reputation, Build A Permission Asset, Build A Blog, Build A Following, Build Credibility And Build The Connections You'll Need Later.

Persistence Isn't Using The Same Tactics Over And Over. Persistence Is Having The Same Goal Over And Over.

Desire Can't Be Sated, Because If It Is, The Longing Disappears And Then We've Failed, Because Desire Is The State We Seek.

Are You Doing Work Worth Doing, Or Are You Just Doing Your Job?