We've Greatly Exaggerated The Risk

Part Of Leadership (a Big Part Of It Actually) Is The Ability To Stick With The Dream For A Long Time.

If It's Worth Doing, It's Worth Doing Well.

Marketing Is The Way Your People Answer The Phone, The Typesetting On Your Bills And Your Return Policy.

Copy, Not From Your Industry, From Others. You Have To Go Where There Is No Competition.

The Fatigue Was There, But Some People Understood That Putting It Aside Was The Single Most Important Factor In Succeeding.