We're Very Simple People At

Siri Has Proven To Us That People Want To Relate To The Phone In A Different Way.

I Love Museums. But I Don't Want To Live In One.

In The Long Arc Of Time, You Are Only Relevant If Customers Love You.

That Brings Us To Ipad. We Think The Ipad Is The Poster-child Of The Post-pc World.

Our Competition Is Different. They're Confused. They Chased After Netbooks. Now They're Trying To Make Pcs Into Tablets And Tablets Into Pcs. Who Knows What They'll Do Next?