We're All Born Creative, It

I Think That The Economics Of Book Publishing Favor Hits With Long Book Runs. You Make All Your Money On The Last Bunch Of Books, Not The First.

Making An Average Pitch To Average People, Or Having An Average Gala For Average People Isn't Going To Scale Anymore. You've Got To Find The People Who Care. Those People Are Worth All Of Your Time.

Anticipated, Personal, And Relevant Advertising Always Does Better Than Unsolicited Junk.

Initiating Is Really And Truly Difficult, And That's What Leaders Do. They See Something Others Are Ignoring And They Jump On It.

Choose Your Customers, Choose Your Future.