We Will Never-and I Mean

I Think There Is Probably No Better Person To Aspire To Emulate Than Steve Jobs And What He Has Done At Apple In Terms Of His Leadership, His Innovation, Not Settling For Mediocrity.

Great Companies Are Defined By Their Discipline And Their Understanding Of Who They Are And Who They Are Not.

In The 1960s, If You Were A Blue Collar Worker Or Uneducated, And You Had An Injury On The Job, The Company Basically Dismissed You.

When We Began Starbucks, What I Wanted To Try To Do Was To Create A Set Of Values, Guiding Principles, And Culture.

In Anything We Do, Any Endeavor, It's Not What You Do; It's Why You Do It