We've Got To Make The

Guess Who Surprised Themselves And Changed Their Minds.

We Had The Hardware Expertise, The Industrial Design Expertise And The Software Expertise, Including Itunes. One Of The Biggest Insights We Have Was That We Decided Not To Try To Manage Your Music Library On The Ipod, But To Manage It In Itunes. Other Companies Tried To Do Everything On The Device Itself And Made It So Complicated That It Was Useless.

The Day I Was Born Songs Were On Records, Phones Were Tied Down, Computers Needed Rooms And The Web Was Fiction. Change The World. You Can.

Taking Lsd Was A Profound Experience, One Of The Most Important Things In My Life.

That's What Makes Great Products. It's Not Process-it's Content.