We Take The Hamburger Business

That's The Name Of The Game ... Pleasing The Customer. If We Ever Lose Sight Of That Fact, We've Lost The Ball Game.

It Is No Achievement To Walk A Tightrope Laid Flat On The Floor.

You Must Perfect Every Fundamental Of Your Business If You Expect It To Perform Well.

Perfection Is Very Difficult To Achieve, And Perfection Was What I Wanted In Mcdonald's. Everything Else Was Secondary For Me.

Achievement Must Be Made Against The Possibility Of Failure, Against The Risk Of Defeat. It Is No Achievement To Walk A Tightrope Laid Flat On The Floor. Where There Is No Risk, There Can Be No Pride In Achievement And, Consequently, No Happiness. The Only Way We Can Advance Is By Going Forward, Individually And Collectively, In The Spirit Of The Pioneer. We Must Take The Risks Involved In Our Free Enterprise System. This Is The Only Way In The World To Economic Freedom. There Is No Other Way.