We Notice What We Choose

Your Positions On Everything Are Based On The Story You Tell Yourself And Not Some Universal Fact From The Universal Fact Database.

In A Long Distance Race, Everyone Gets Tired. The Winner Is The Runner Who Figures Out Where To Put The Tired, Figures Out How To Store It Away Until After The Race Is Over. Sure, He's Tired. Everyone Is. That's Not The Point. The Point Is To Run.

Keep Starting Until You Finish.

Marketing Is A Contest For People's Attention.

Initiating Is Really And Truly Difficult, And That's What Leaders Do. They See Something Others Are Ignoring And They Jump On It.