We Need To Reinvent Food

We Have A Big Opportunity In China. We Think The Number Of Stores Here Can Rival The Number In North America.

Managing A Business, Small Or Large, Today Requires An Extremely Disciplined, Thoughtful Approach With Regard To The Pressure That People Are Under.

I'm Optimistic About The Country; I'm Optimistic About The American People.

Do I Take Criticism Of Starbucks Personally? Of Course I Do.

My Son Is Trying To Be A Sports Writer, And My Daughter Is A College Student. She Wants To Be A Comedy Writer, And She's At Film School. I Discouraged Both Of Them Early On From Getting Involved In Starbucks. I Didn't Think It Would Be Fair; Plus, They Didn't Have Any Interest Anyway.