We Have To Change Our

It's The Unlikely Juxtaposition Of Creativity And Logic Which Causes The Wooliness And Confusion Around The Term 'innovation'. Everybody Wants To Be Innovative; Many Companies And Ideas Are Proclaimed To Be Innovative And No One Doubts That Innovation Is A Money Spinner. And, Thus, We Are All Looking For The Magic Formula. Well, Here You Go: Creativity + Iterative Development = Innovation.

If You Really Want To Improve Technology, If You Want Things To Work Better And Be Better, You've Got To Protect The Person Who Spends A Lot Of Effort, Money, And Time Developing That New Technology.

The Media Thinks That You Have To Make Science Sexy And Concentrate On Themes Such As Rivalry And The Human Issues.

An Inventor's Path Is Chorused With Groans, Riddled With Fist-banging And Punctuated By Head Scratches.

The One Size Fits All Approach Of Standardized Testing Is Convenient But Lazy.