We Are Prone To Overestimate

The Planning Fallacy Is That You Make A Plan, Which Is Usually A Best-case Scenario. Then You Assume That The Outcome Will Follow Your Plan, Even When You Should Know Better.

Individual Investors Predictably Flock To Stocks In Companies That Are In The News.

If People Are Failing, They Look Inept. If People Are Succeeding, They Look Strong And Good And Competent. That's The 'halo Effect.' Your First Impression Of A Thing Sets Up Your Subsequent Beliefs. If The Company Looks Inept To You, You May Assume Everything Else They Do Is Inept.

We Are Very Influenced By Completely Automatic Things That We Have No Control Over, And We Don't Know We're Doing It.

If You Care About Being Thought Credible And Intelligent, Do Not Use Complex Language Where Simpler Language Will Do.