We Are Not In The

In This Ever-changing Society, The Most Powerful And Enduring Brands Are Built From The Heart. They Are Real And Sustainable. Their Foundations Are Stronger Because They Are Built With The Strength Of The Human Spirit, Not An Ad Campaign. The Companies That Are Lasting Are Those That Are Authentic.

Americans Reading The Paper, Listening To The News Every Single Day, And All You Hear Is Things Are Getting Worse And Worse. And That Has A Psychological Effect On Consumer Confidence. That's What Consumer Confidence Is.

We Can't Wait For Washington. Business Leaders Are Going To Have To Galvanize Their Own Constituencies And Do Everything They Can To Demonstrate Confidence In The Economy, And I Think That Can Be Contagious.

I Think Starbucks Created A Platform And, Ultimately, A Runway For Many Other Companies To Emulate. I Suspect If We Had Not Achieved What We Have, There Would Have Been Many Regional Brands That Would Have Succeeded. But I'm Not Sure There Would Have Been A National Brand Of The Scope Of Starbucks.

Even Though People Are Under Economic Pressure, They Still Want To Support Those Brands With Values That Are Compatible With Their Own.