We Are Not In The

Great Companies That Build An Enduring Brand Have An Emotional Relationship With Customers That Has No Barrier. And That Emotional Relationship Is On The Most Important Characteristic, Which Is Trust.

At Its Core, I Believe Leadership Is About Instilling Confidence In Others.

I Think Starbucks Created A Platform And, Ultimately, A Runway For Many Other Companies To Emulate. I Suspect If We Had Not Achieved What We Have, There Would Have Been Many Regional Brands That Would Have Succeeded. But I'm Not Sure There Would Have Been A National Brand Of The Scope Of Starbucks.

When I First Discovered In The Early 1980s The Italian Espresso Bars In My Trip To Italy, The Vision Was To Re-create That For America - A Third Place That Had Not Existed Before. Starbucks Re-created That In America In Our Own Image; A Place To Go Other Than Home Or Work. We Also Created An Industry That Did Not Exist: Specialty Coffee.

We Want Passion For Our Business.. Workers Who Can Interpret And Execute Our Mission, Who Want To Build A Career, Not Just Take A Temporary Job.