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Part Of America's Industrial Problems Is The Aim Of Its Corporate Managers. Most American Executives Think They Are In The Business To Make Money, Rather Than Products Or Service. The Japanese Corporate Credo, On The Other Hand, Is That A Company Should Become The World's Most Efficient Provider Of Whatever Product And Service It Offers. Once It Becomes The World Leader And Continues To Offer Good Products, Profits Follow.

A Leader Knows Who Is Outside Of The System And Needs Special Help.

You Can Not Plan To Make A Discovery. You Do Not Plan Innovation.

If You Destroy The People Of A Company, You Do Not Have Much Left.

The Job Can't Be Finished Only Improved To Please The Customer.