True Adventure Begins When Everything

I've Accepted The Fact That There's A Beginning And End To Everything. All Species Are Born, Evolve, And Then Die Off. We're Going Through The 6th Great Extinction And The Large Mammals Are Going First And, You Know What - We're Large Mammals!

At Patagonia, Making A Profit Is Not The Goal Because The Zen Master Would Say Profits Happen 'when You Do Everything Else Right'.

The Future Of Yosemite Climbing Lies Not In Yosemite, But In Using The New Techniques In The Great Granite Ranges Of The World.

Everything We Personally Own That’s Made, Sold, Shipped, Stored, Cleaned, And Ultimately Thrown Away Does Some Environmental Harm Every Step Of The Way, Harm That We’re Either Directly Responsible For Or Is Done On Our Behalf.

How You Climb A Mountain Is More Important Than Reaching The Top