To Stand Still Today Is

We Believe That Within Five Years, 96 Percent Of British Consumers Will Have Access To The Internet, Whether It Be Through A Personal Computer, A Set-top Box Or A Mobile Phone.

So I Became A Publisher By Mistake - Well, Not Quite By Mistake, Because I Wanted To Be An Editor But I Had To Make Sure The Magazine Would Survive. The Point Is This: Most Businesses Fail, So If You're Going To Succeed, It Has To Be About More Than Making Money.

Look, I Think That When We Started Virgin Atlantic 30 Years Ago, We Had One 747 Competing With The Airlines That Had An Average Of 300 Planes Each. Every Single One Of Those Have Gone Bankrupt Because They Didn't Have Customer Service. They Had Might, But They Didn't Have Customer Service, So Customer Service Is Everything In The End.

I Have Always Believed That Business Should Be A Force For Good.

The Idea That Business Is Strictly A Numbers Affair Has Always Struck Me As Preposterous. For One Thing, I've Never Been Particularly Good At Numbers, But I Think I've Done A Reasonable Job With Feelings. And I'm Convinced That It Is Feelings - And Feelings Alone - That Account For The Success Of The Virgin Brand In All Of Its Myriad Forms.