To Say 'we' And Mean

The Aim Of Jazz Is The Mechanical Reproduction Of A Regressive Moment, A Castration Symbolism. 'give Up Your Masculinity, Let Yourself Be Castrated,' The Eunuchlike Sound Of The Jazz Band Both Mocks And Proclaims, 'and You Will Be Rewarded, Accepted Into A Fraternity Which Shares The Mystery Of Impotence With You, A Mystery Revealed At The Moment Of The Initiation Rite.

In The Products Of The Culture Industry Human Beings Get Into Trouble Only So That They Can Be Rescued Unharmed, Usually By Representatives Of A Benevolent Collective; And Then, In Illusory Harmony, They Are Reconciled With The General Interest Whose Demands They Had Initially Experienced As Irreconcilable With Their Own.

The Task Of Art Today Is To Bring Chaos Into Order. Artistic Productivity Is The Capacity For Being Voluntarily Involuntary.

The Triumph Of Advertising In The Culture Industry Is That Consumers Feel Compelled To Buy And Use Its Products Even Though They See Through Them.

Thought As Such… Is An Act Of Negation, Of Resistance To That Which Is Forced Upon It; This Is What Thought Has Inherited From Its Archetype, The Relation Between Labor And Material. Today, When Ideologues Tend More Than Ever To Encourage Thought To Be Positive, They Cleverly Note That Positivity Runs Precisely Counter To Thought, And That It Takes Friendly Persuasion By Social Authority To Accustom Thought To Positivity.