Think About The Market, Think

There Is No Such Thing As A Minor Lapse Of Integrity

The Hyperfast-moving, Wired-up, Reengineered, Quality-obsessed Organization Will Succeed Or Fail On The Strength Of The Trust That Its Managers Place In The Folks Working On The Front Line.

In The Great City Of San Francisco, Where I Used To Live, At 2 In The Morning Every Other Victorian House Has Somebody Who Is Writing The Great American Novel. And The City Is Not Loaded With James Joyces Or Virginia Woolfs. But Entrepreneurship Is About Distorted Views Of Reality.

The Top Athletes Are Consummate Pros Who Work Obsessively At Their Craft. Approach Yours The Same Way.

As Project Chief You Are Creating A Narrative, A Story, A Good Yarn. If You Look At The Process-journey That Way, You And Your Gang Will ... Dramatically Up The Odds Of A Wow Outcome!