There Simply Is No Way

Creativity Shouldn't Be Seen As Something Otherworldly. It Shouldn't Be Thought Of As A Process Reserved For Artists And Inventors And Other 'creative Types.' The Human Mind, After All, Has The Creative Impulse Built Into Its Operating System, Hard-wired Into Its Most Essential Programming Code. At Any Given Moment, The Brain Is Automatically Forming New Associations, Continually Connecting An Everyday X To An Unexpected Y.

Distance And Difference Are The Secret Tonic Of Creativity. When We Get Home, Home Is Still The Same. But Something In Our Mind Has Been Changed, And That Changes Everything.

The Only Way To Maximize Group Creativity—to Make The Whole More Than The Sum Of Its Parts—is To Encourage A Candid Discussion Of Mistakes. In Part, This Is Because The Acceptance Of Error Reduces Cost. When You Believe Your Flaws Will Be Quickly Corrected By The Group, You're Less Worried About Perfecting Your Contribution, Which Leads To A More Candid Conversation. We Can Only Get It Right When We Talk About What We Got Wrong.

The Best Way To Solve A Problem? Try Explaining It To Somebody Outside Your Field.

If You're Trying To Be More Creative, One Of The Most Important Things You Can Do Is Increase The Volume And Diversity Of The Information To Which You Are Exposed.