There Has Been A Change

A Decline Of Exuberance Is Just Barely Noticeable In America, Making Itself Felt Particularly Among The Most Highly Educated And The Well-to-do In A Loss Of Appetite For Work And Perhaps Even For Leisure.

In Preindustrial Cultures Leisure Is Scarcely A Burden Or A "problem" Because It Is Built Into The Ritual And Ground Plan Of Life For Which People Are Conditioned In Childhood; Often They Possess A Relatively Timeless Attitude Toward Events.

Why, I Ask, Isn't It Possible That Advertising As A Whole Is A Fantastic Fraud, Presenting An Image Of America Taken Seriously By No One, Least Of All By The Advertising Men Who Create It?

The Premonition Of Death May For Many Be A Stimulus To Novelty Of Experience: The Imminence Of Death Serves To Sweep Away The Inessential Preoccupations For Those Who Do Not Flee From The Thought Of Death Into Triviality.

Today The Future Occupation Of All Moppets Is To Be Skilled Consumers.