There Are No Statues Erected

What's The Worst That Could Happen?

If You Spend Your Time, Worth $20-25 Per Hour, Doing Something That Someone Else Will Do For $10 Per Hour, It's Simply A Poor Use Of Resources.

Just Because You Are Embarrassed To Admit That You're Still Living The Consequences Of Bad Decisions Made 5, 10, 20 Years Ago Shouldn't Stop You From Making Good Decisions Now. If You Let Pride Stop You, You Will Hate Life 5, 10, And 20 Years From Now For The Same Reasons.

I Always Point People To The Article '1,000 True Fans' By Kevin Kelly. If You Choose Your Thousand Ideal Customers Or Readers Properly And Find The Single Author Blog That Targets That Audience, You Never Have To Do Any More Marketing. You're Done. That Is A Lesson That Very Few Product Developers And Marketers Have Learned, And It's Unfortunate.

There Is An Infinite Selection Of Things That I Could Test In Life, So I Generally Will Look For A Critical Mass Of Word That Comes Back To Me. At This Point I Have Hundreds Of Friends Who Are The Best At What They Do, Arguably Number One In The Country Or In The World. I Will Oftentimes Just Kind Of Throw A Volley Out To People, Ask Them What They're Obsessing On Or What They Find Interesting That's On The Fringe. If The Same Answer Comes Back A Few Times, I'm Like, "okay."