There Are No Road Signs

Because I Do Think - Not Just In Building Aol - But Just The World In Which We Live Is A Very Confusing, Rapidly Changing World Where Technology Has Accelerated.

And What We Did With This New Company In 1985 Is We Did Start Focusing On Pcs Instead Of Video Game Machines, Because We Learned The Hard Lesson About Bringing A Product To Market In A Consumer World Where It's Very Expensive To Build A Brand And Get Distribution And So Forth.

In The Entrepreneurial World, When You Launch A Company, You Have A Particular Idea, A Particular Product, A Particular Service, Almost Always You Pivot, You Shift. The Market Reacts To Your Initial Idea. You Make Some Adjustments. It's Only After Making A Few Adjustments That You See The Success.

The Real Magic In National Geographic Isn't How Much Money They Have Left At The End Of The Year. It's The Fact That Through Their Overall Focus They Are Reaching Hundreds Of Millions Of People And Educating People About The World. It Just Happens To Be Done In A Business-oriented Kind Of Way That Is More Sustainable.

The Idea Of An Entrepreneur Is Really Thinking Out Of The Box And Taking Risks And Stepping Up To Major Challenges.