The World Had Moved On

Remember That 'plumber In Space' Is Not Such A Bad Setup For A Story.

As Infants, Our First Victory Comes In Grasping Some Bit Of The World, Usually Our Mother's Fingers. Later We Discover That The World, And The Things Of The World, Are Grasping Us, And Have Been All Along.

One Can Often Trace The Sources Of A Brand Personality - Here It Is The Advertising, There The Pack, Somewhere Else Some Physical Element Of The Product. Of Course, The Personality Is Clearest And Strongest When All The Elements Are Consistent.

I Never Met A Writer Who Wasn't Lazy.

Sometimes The Embers Are Better Than The Campfire.