The Word Impossible Has Been

Ikea Is Not Completely Perfect. It Irritates Me To Hear It Said That Ikea Is The Best Company In The World. We Are Going The Right Way To Becoming It But We Are Not There Yet.

We Have To Still Develop The Ikea Group. We Need Many Billions Of Swiss Francs To Take On China Or Russia.

To Design A Desk Which May Cost $1,000 Is Easy For A Furniture Designer But To Design A Functional And Good Desk Which Shall Cost Only $50 Can Only Be Done By The Very Best

Simple Routine Have A Greater Impact. It Is Not Just To Cut Costs That We Avoid Luxury Hotels. We Do Not Need Fancy Cars, Posh Titles, Tailor Made Uniforms Or Other Status Symbols.

Ikea People Do Not Drive Flashy Cars Or Stay At Luxury Hotels.