The Way You Make Something

The Sound Of A Small Bell During A Dark Night, Is Louder Than The Din Of Traffic Outside Your Window During Rush Hour. Surprise And Differentiation Have Far More Impact Than Noise Does.

Be Genuine. Be Remarkable. Be Worth Connecting With.

It's More Important That You Be Passionate About What You Do All Day Than It Is To Be Passionate About The Product That Is Being Sold.

The Best Favors Are Worth Doing For The Doing, Not Because We'll Ever Get Paid Back Appropriately.

Low Price Is A Great Way To Sell A Commodity. That's Not Marketing Though, That's Efficiency.