The Suddenness Of The Leap

Any Expensive Ad Represents The Toil, Attention, Testing, Wit, Art, And Skill Of Many People. Far More Thought And Care Go Into The Composition Of Any Prominent Ad In A Newspaper Or Magazine Than Go Into The Writing Of Their Features And Editorials.

A Light Bulb Creates An Environment By Its Mere Presence.

Everybody At The Speed Of Light Tends To Become A Nobody.

In Tetrad Form, The Artifact Is Seen To Be Not Neutral Or Passive, Bur An Active Logos Or Utterance Of The Human Mind Or Body That Transforms The User And His Ground.

When Two Seemingly Disparate Elements Are Imaginatively Poised Put In Apposition In New And Unique Ways, Startling Discoveries Often Result.