The Single Biggest Reason Companies

As Human Beings, We Are The Only Organisms That Create For The Sheer Stupid Pleasure Of Doing So. Whether It's Laying Out A Garden, Composing A New Tune On The Piano, Writing A Bit Of Poetry, Manipulating A Digital Photo, Redecorating A Room, Or Inventing A New Chili Recipe - We Are Happiest When We Are Creating.

An Uplifting Sense Of Purpose Is More Than An Impetus For Individual Accomplishment, It Is Also A Necessary Insurance Policy Against Expediency And Impropriety.

In A World Of Commoditized Knowledge, The Returns Go To The Companies Who Can Produce Non-standard Knowledge.

Businesses Fail When They Over-invest In What Is At The Expense Of What Could Be.

Like A Child Star Whose Fame Fades As The Years Advance, Many Once-innovative Companies Become Less So As They Mature.