The Question Is Not Will

The Goal, Then, Isn't To Draw Some Positioning Charts And Announce That You Have Differentiated Your Product. No, The Opportunity Is To Actually Create Something That People Choose To Talk About, Regardless Of What The Competition Is Doing.

More Time [to Decide] Without More Information Just Creates Anxiety, Not Insight.

Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You’re Just A Middleman. “ “don’t Try To Be The ‘next’. Instead, Try To Be The Other, The Changer, The New. “ “everyone Is Not Your Customer. “ “fire The Committee. No Great Website In History Has Been Conceived Of By More Than Three People. Not One. This Is A Deal Breaker.

Two Different Things: A Crowd Is A Tribe Without A Leader. A Crowd Is A Tribe Without Communication. Most Organizations Spend Their Time Marketing To The Crowd. Smart Organizations Assemble The Tribe.

Art Is A Personal Act Of Courage.