The Public Has Yet To

The Laws Of The Media, In Tetrad Form, Bring Logos And Formal Cause Up To Date To Reveal Analytically The Structure Of All Human Artefacts.

The Electric Light Is Pure Information. It Is A Medium Without A Message

Ours Is A Brand-new World Of Allatonceness [all-at-once-ness]. 'time' Has Ceased, 'space' Has Vanished. We Now Live In A Global Village ... A Simultaneous Happening. ... The New Electronic Interdependence Recreates The World In The Image Of A Global Village.

Professionalism Merges The Individual Into Patterns Of Total Environment. Amateurism Seeks The Development Of The Total Awareness Of The Individual And The Critical Awareness Of The Groundrules Of Society. The Amateur Can Afford To Lose. The Professional Tends To Classify And Specialise, To Accept Uncritically The Groundrules Of The Environment. The Groundrules Provided By The Mass Response Of His Colleagues Serve As A Pervasive Environment Of Which He Is Contentedly Unaware. The 'expert' Is The Man Who Stays Put.

It Has Always Been The Artist Who Realizes That The Future Is The Present And Uses His Work To Prepare The Grounds For It