The Problem With Working With

Be Personal. Be Relevant. Be Specific.

Everyone We Interact With Is Changed Forever. The Only Questions Are: How Will They Be Different (and How Different Will They Be), And How Will We Be Different (and How Different Will We Be) As A Result?

As The Amount Of Inputs Go Up, As The Number Of People And Ideas That Clamor For Attention Continue To Increase, We Do What People Always Do: We Rely On The Familiar, The Trusted And The Personal. The Incredible Surplus Of Digital Data Means That Human Actions, Generosity And Sacrifice Are More Important Than They Ever Were Before.

When You Walk Around Braced For Impact, You're Dramatically Decreasing Your Chances. Your Chances To Avoid The Outcome You Fear, Your Chances To Make A Difference, And Your Chances To Breathe And Connect.

Do Your Art. But Don't Wreck Your Art If It Doesn't Lend Itself To Paying The Bills. That Would Be A Tragedy.